Info 

Meninas em Campo, witch literally means "Girls in the Pitch", is a non-profit initiative that aims to enrich womens' role in society through sport, education and human development. In 2022, the project supports more than 300 girls from 9 to 17 years old, using football as a catalyst for the development of socio-emotional skills and the expansion of individual and collective awareness.

To express Meninas em Campo's essence, we created an objective and youthful visual language connected to football's universe. We chose a diverse and vibrant color palette to convey energy and strength in clean compositions. The symbol has a simple arrangement that places women's soccer teams in a leading position, elevated by a radial and positive element that represents the transformation of girls into women, and points out to a future with more opportunities.

Using expansive and energetic elements, we seek to turn Meninas em Campo into a project that breathes football, but that also represents all the possibilities that the game brings to life.

meninasemcampo.org.br