Info 

Since 2016, through the project Ideas and Actions for a New Time, Sesc Sao Paulo have mapped local socio-environmental tha have educational potential and respects environment and cultural diversities. In 2019, we were invited to create the visual identity, the catalog and the logo of a international convention for the theme “Modos de Viver Sustentáveis" (Sustainable Ways of Living).

Representing such a broad mapping, which includes different initiatives like agroforestry and occupation of public spaces, requires a good level of abstraction. Starting with the idea of tension between unbridled consumption and balanced coexistence, we worked with contrast in a circle as our main element. The gradient, which goes from the darker side to the lighter side, represents the dialogue and the evolution of ideias, while the spiral shape seen from above conveys continuity and movement. The result is a dynamic and flexible graphic element.

For the colors, we've combined yellow and gray to create a high-contrast and energetic palette not commonly found in sustainability visual projects. Complementary colors allow new combinations and reinforce the diversity of the theme. Finally, strong typography for titles completes a simple visual system that is able to group together a wide variety of urgent topics in today's world..